Mobile devices, computers, applications, social media and other communicational and informational technologies have been advancing exponentially over the past few years, and it has been increasingly continuing in 2017. Moreover, autonomous vehicles, drones (also known as unmanned aerial vehicles), assistant robots, artificial intelligence, The Internet of things (IoT), augmented reality (AR) and virtual reality (VR) are to continue altering our lives from 2017 onwards.
In 2016, smart phones, applications, assistant robots, drones, which are offered for other usage purposes as well, and autonomous vehicles (e.g. Google’s self-driving car project) had been the most popular technological topics, having a big coverage in media. A large number of technologies, which we have been discussing in recent years, have yet to take part in our lives. However, it looks like it is going to change somewhat from 2017 onwards. As revolutionising companies and individuals’ lives, technological developments are going to change consumption patterns and bring about new opportunities for digital marketing.
Below are the anticipated technological developments that are to change our lives directly or indirectly:
1 – THE INTERNET OF THINGS (IoT)
Internet of Things heralds the coming of changes in our lives, as it enables to manage objects independently of place and time by interconnecting all devices and objects. It will be functional not only on personal objects but also on automobiles, water-meters, sprinkler systems and even on street-lamps.
2- DRONES AND ASSISTANT ROBOTS
Drones have come into our lives initially as a toy ten years ago, from which they have evolved into more than just pass time devices after coming into attention of trading environments. Vast number of companies, including Amazon and many courier companies, have been make delivery by way of drones. Additionally, drones having been used in film shootings and military, many countries therefore make some legal regulations related to its usage. Lately engineers have developed wheeled version of drones as well, that are to be used in short-distance delivery in places such as office, home, school etc. The wheeled drones will as well help controlling household goods and receiving information; they will be serving simply as our personal assistants.
3- AUTONOMOUS VEHICLES
Engineers have been working on self-driving systems for the sake of safer and more comfortable travels and voyages. In many countries carried out some self-driving tests in the past few years; not only for automobiles, but also for vehicles such as bus, minibus, van and even for trucking rig.
4- FINANCIAL TECHNOLOGIES
Finance technologies (Fin-tech) have been gaining importance across the globe, and banking business has been one of the fastest sectors in terms of applying latest hardware and software systems on their products and services. Fin-tech covers all kinds of online banking transactions, from loan applications to remittance and invoice payment.
5- AUDITORY AND VISUAL RECOGNITION TECHNOLOGIES (AR & VR)
Technologies, which introduced call center services into our lives, have progressed considerably in the past years. Apple’s Siri service, which rezognizes vocal commands and responds to it vocally, constitutes a good example to that; and it has made enormous strides from past to today. The groundbreaking system called natural language processing, which programmes computers to effectively process a wide natural language corpora, and enables our technological devices (e.g. mobile phones, computers, even cars etc) to recognize our essential intent right after we verbally issue a command, will seemingly give way to further developments and new applications in auditory and visual recognisition technologies.
It appears that auditory and visual recognisition technologies, marking a new beginning and further opportunities for companies’ communications, will be the greatest benefit for digital marketing environments in developing new methods.
Corresponding developments have been seen in visual recognition technology as well. We have reached first base with image analysis, and seemingly 2017 will mark the golden age of this technology. Billboards will display advertisements appealing to us by recognizing our gender, age, dressing style etc. Besides, visual recognition technologies will contribute to security field with upcoming applications.
6- AUGMENTED REALITY AND VISUAL REALITY (AR & VR)
Augmented Reality and Virtual Reality has become widespread particularly in educational and enternainment environments, and supposedly it is going to have contributions to trading and social areas. From 2017 on, companies will make enourmous investments and some amazing applications will be released. It apperas that companies and trademarks have allready started take a great deal of interest in these two technologies.
7- ARTIFICIAL INTELLIGENCE (AT)
As you may have noticed, technological trends listed in this article are all interconnected and equally significant. However, being the most inspiring and influencial technology, artificial intelligence shines more among others. After many years full of works, researches and investments on artifical intelligence, we have come to see distinctive applications. Apple, Google, Facebook, Microsoft and IBM have combined their forces in order to create societal and ethical best practice for artificial intelligence research. According to Partnership on Artificial Intelligence to Benefit People and Society, as it is also mentioned in the book Digital Marketplaces Unleashed, edited by Claudia Linnhoff-Popien, Ralf Schneider and Michael Zaddach, their aim is to “conduct research, recommend best practices, and publish research under an open license in areas such as ethics, fairness and inclusivity; transparency, privacy, and interoperability; collaboration between people and AI systems; and the trustworthiness, reliability and robustness of the technology”.
Appearantly 2017 will be the year of Artifical Intelligence, which is to bring an end for many occupational groups and play the leading role in “Economy 4.0”.
8- GEOFENCING TECHNOLOGY
Mobile marketing statistics demonstrate that mobile and tablet usage rate has overtaken desktop usage rate in the past few years. Hence, location-based technologies, which are mostly used in mobile phones, have found its place, started to gain more importance and bring new opportunities for marketing environment. That is to say, marketing activities towards mobile users in one particular geographical area are becoming more essential for both advertisers and users. Thanks to GeoFencing, both e-commerce entrepreneurs and retailers are able to reach their clients via messages or e-mail based on their locations. Geofencing also features in emergencies and social applications as well as in marketing domain.
9- WEARABLE TECHNOLOGIES (WT)
Wearable technologies have started to take part in our lives with smart watches and smart wristbands, however it is still in progress. Google came up with a smart glass recenly, but it seem to go down in flames unfortunately.
One of the fundamental functions of wearable technology devices is to facilitate our lives in terms of health, enternainment and work by conveying data received through sensors to the mobile phone directly or to the cloud over Internet. These data consists of many options such as pedometer, weight-measurer, social media monitoring, sending and receiving messages, distant communication, controlling agenda, airplay, photographing etc. Besides watches and wristbands, wearable technologies consists of accessories such as necklace, bracelet, ring; and the smart contact lenses are likely to come in the near future. Wearable technologies will bring about alternative promotions, marketing and sale methods as well.
10- FLEXIBLE DISPLAYS
Flexible displays have been one of the most popular technological developments in past recent years since Samsung, Sony and LG introduced us to their flexible screen concepts. Thanks to foldable interfaces, it will be possible to fold mobile phones, tablets, e-book readers in half to fit them in pockets and bags. Although they seem revolunionary and off the chart with their foldable features and flexible displays, they still need to be complemented by some accessories.
Speaking of accessories for the mobile devices and computers, iShine comes to mind with its revolutionary screen protectors and smart covers. For those who seek for mobile accessories wholesale, iShine serves as the greatest option. They are the best wholesale distributors of mobile accessories such as sim card readers, mobile phone cases UK, replacement parts, etc.